Tony Kelly - I Do Digital

An internet marketing blog discussing the latest news, strategies and gossip from the SEO, PPC and digital world.

Book Review: Practical Google Analytics and Google Tag Manager for Developers

I’ve been reading through Practical Google Analytics (GA) and Google Tag Manager (GTM) for Developers over the last month. It’s the kind of book you get great value from when reading for the first time, but even more value when the time comes that you actually need to start setting things up in GA and GTM. Continue reading

Goals For 2018

It’s getting close to that time of year again. The boxes of Celebrations, Roses and Quality Street are, thankfully, running close to empty (there’s always a handful of Bounty’s left knocking around!) and new year, new me syndrome starts to kick in.

I hit most of my personal goals for 2017 – new job, start this blog and read more books – so I wanted to raise the bar a little this year and put more pressure on myself (not everyone will get the Jack Charlton reference – let me take you back to Italia ’90) to get more done.

Jack Charlton

Put ’em under pressure – Big Jack

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Time For A Change

After almost a decade working within in-house digital marketing roles, it’s time for a change.

I’ve learned a lot and had a lot of fun working within companies and helping them to establish and grow their presence in local and global markets, and from B2C e-commerce to B2B lead generation.

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Best Digital Marketing Content I’ve Read In May 2017

This is a collection of some of the best content I’ve read in the past month. Most of it has been published in May, although there’s a few that I have picked up when researching online or someone else has shared that wasn’t.

No filter applied – creative advertising, content for link building, great articles; everything is fair game. I’ll try to put something like this together once a month – upside is that I read more stuff, downside is that it leads to much more procrastination.

Anyway, I’l find a decent balance somewhere. Here we go:

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I’m Not A F*cking Web Developer

That title may be a little harsh.

Web developers are actually great – I work closely with them every day and they are essential to making nice things happen online. They also have an important role to play when it comes to implementing digital marketing strategy.

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How To Measure Your SEO Campaigns Using Google Search Console Data

SEO (Search Engine Optimisation), at a very basic level, is the process of optimising your website to manipulate search engine algorithms and rank highly in search results for keywords that are relevant and important to your business. How to measure SEO success is a question that comes up often for both in-house and client led SEOs.

When successful, this process will deliver sustainable, organic traffic to your website on an ongoing basis.

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5 Paid Advertising Strategies Your Business Should Be Considering

Paid Advertising can feel like a venture into the unknown for small (or large) businesses who have never dipped their toe in the water. Deciding on what budget to allocate to the campaign, calculating cost per conversion targets and choosing from the ever growing plethora of campaign types and platforms to advertise on, can all leave potential advertisers feeling a little overwhelmed before a penny has even been spent.

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Swinging the bat…

I’ve eventually cleared my first real objective of 2017 – getting my own blog up and running.

As a digital marketer in my 9 to 5 for the past 8 and a bit years, I’ve learned a lot about search, how people use the internet and how business has had to evolve with the ever-changing online landscape. 

While so much has changed, the basic need for brands to sell their wares and connect with their audience remains a constant. We, as marketers, lie somewhere in between, embroiled in a constant battle for eyeballs and attention.

So, what can you expect from this blog?

I’ll share what I’ve learned in the past and will discuss any new strategies I look at in the future around SEO, PPC, email marketing, automation, social media, lead generation and anything else that crosses my path.

If you’ve any questions, you can get in touch here or give me a shout on any of my social channels.

Talk soon.

Tony