Paid Advertising can feel like a venture into the unknown for small (or large) businesses who have never dipped their toe in the water. Deciding on what budget to allocate to the campaign, calculating cost per conversion targets and choosing from the ever growing plethora of campaign types and platforms to advertise on, can all leave potential advertisers feeling a little overwhelmed before a penny has even been spent.
I’ve eventually cleared my first real objective of 2017 – getting my own blog up and running.
As a digital marketer in my 9 to 5 for the past 8 and a bit years, I’ve learned a lot about search, how people use the internet and how business has had to evolve with the ever-changing online landscape.
While so much has changed, the basic need for brands to sell their wares and connect with their audience remains a constant. We, as marketers, lie somewhere in between, embroiled in a constant battle for eyeballs and attention.
So, what can you expect from this blog?
I’ll share what I’ve learned in the past and will discuss any new strategies I look at in the future around SEO, PPC, email marketing, automation, social media, lead generation and anything else that crosses my path.
If you’ve any questions, you can get in touch here or give me a shout on any of my social channels.