It’s getting close to that time of year again. The boxes of Celebrations, Roses and Quality Street are, thankfully, running close to empty (there’s always a handful of Bounty’s left knocking around!) and new year, new me syndrome starts to kick in.
I hit most of my personal goals for 2017 – new job, start this blog and read more books – so I wanted to raise the bar a little this year and put more pressure on myself (not everyone will get the Jack Charlton reference – let me take you back to Italia ’90) to get more done.
I’ve eventually cleared my first real objective of 2017 – getting my own blog up and running.
As a digital marketer in my 9 to 5 for the past 8 and a bit years, I’ve learned a lot about search, how people use the internet and how business has had to evolve with the ever-changing online landscape.
While so much has changed, the basic need for brands to sell their wares and connect with their audience remains a constant. We, as marketers, lie somewhere in between, embroiled in a constant battle for eyeballs and attention.
So, what can you expect from this blog?
I’ll share what I’ve learned in the past and will discuss any new strategies I look at in the future around SEO, PPC, email marketing, automation, social media, lead generation and anything else that crosses my path.
If you’ve any questions, you can get in touch here or give me a shout on any of my social channels.