Goals For 2018

It’s getting close to that time of year again. The boxes of Celebrations, Roses and Quality Street are, thankfully, running close to empty (there’s always a handful of Bounty’s left knocking around!) and new year, new me syndrome starts to kick in.

I hit most of my personal goals for 2017 – new job, start this blog and read more books – so I wanted to raise the bar a little this year and put more pressure on myself (not everyone will get the Jack Charlton reference – let me take you back to Italia ’90) to get more done.

Jack Charlton
Put ’em under pressure – Big Jack

Go Deeper Into Voice Search

Voice search has been making steady progress over the past 2-3 years and how now started to take a significant portion of search share. Up to 20% of searches on mobile devices in the US are now being made using voice.

With Amazon Echo and Google Home becoming more accessible to the general public (they were already pretty accessible before now, but there seems to have been a bit of a price shift around Christmas 2017), voice search is going to explode over the next few years.

Experts already predict that over 50% of all searches will be carried out using voice by 2020. With digital giants like Amazon and Google doubling down in this channel over the past year or two, there’s no reason to doubt those estimations.

It does feel like many brands, and the general public, are still at a very early discovery phase, but once that expands beyond asking Alexa what the weather is like today, it will become embedded into the fabric of everyday search.

Bret Kinsella at Voicebot has reported that Google has recently published voice search speech guidelines (available here) which are worth a read. I’d expect much more data, and detail, to be revealed over the next 6-12 months.

John Mueller also tweeted recently (the conversation thread is a good read in itself) asking webmasters what they would like to see in Search Console with regards voice search. Again, I’d expect shifts from Google and other search engines to better present data on voice search in 2018.

It’s an interesting space and one that I plan to dig into a little deeper this year. I’ll try to post regular updates on here of anything interesting I find.

Read One Book Per Month

This is a pretty simple one but as I usually take a few months to get through most books, this will hopefully help me get through a few others.

First up is Practical Google Analytics and Google Tag Manager for Developers from Jonathan Weber at LunaMetrics.

Practical Google Analytics and Google Tag Manager for Developers Book Cover
Book 1 – Practical Google Analytics and Google Tag Manager for Developers

I’ll put together a quick review of each book at the end of each month and stick it up here. I’ll rate it based on cost, usefulness and if I would recommend it to others.

Write More Blog Posts

I’ve been pretty crap at this to be honest. I’ve probably spent too long reading around topics before deciding what to focus on and not getting anywhere. Less theorising and more doing next year – the two goals above should give me plenty of ammunition to not have to ponder too long about subjects for the foreseeable.

Work Goals

Having made the switch agency-side in the last few months of 2017, I expect 2018 to involve a lot of integration into new client projects and building out digital strategies. I’m lucky to have joined a very capable and ambitious digital team, so all bodes well for the future.

You can keep track on some of our projects here.

Personal Goals

Baby Kelly number 3 is set to join the world in early April. While it’s probably unfair to chalk it up as a goal for 2018, it’s going to be the most important thing to happen next year so I’ll claim it nonetheless.

Next up is moving house – same general location, but with the new arrival I think we’ll all need a little more space.

I normally do a bit of a January detox and, although I’ve had a relatively quiet Christmas, diet and exercise will get a re-tune for a few months at least.

Certainly a tougher gig this year, but no-one said it was going to be easy.

What’s your goals for the year ahead?




Goal Setting For 2018
Article Name
Goal Setting For 2018
As 2017 draws to a close, it's time to set some goals for 2018. Find out what I plan to achieve next year - voice search, books, new house and the pitter patter of tiny feet. 2018 is going to be busy.
Publisher Name
Tony Kelly Digital

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